Operation: Busload

10/01/2026 - 10/31/2026

8:00am - 5:00pm Monday through Friday

Ultimate Ford

Ultimate Auto Group, Mountain Home Public Schools and the Food Bank of North Central Arkansas

One bus. Nine counties. One big mission.This October Ultimate Auto Group is launching Operation: Busload | An Ultimate Mission to Help Feed Local Kids and Families as we head into the holiday season.Thanks to the Mountain Home Public Schools we’ll have an actual school bus parked at Ultimate Ford throughout the month of October. Our mission is simple: fill it with as much non-perishable food as we possibly can.Everything collected will be donated to the Food Bank of North Central Arkansas. To help support children and families across the nine counties they serve throughout our region.Bring one item. Bring a bag. Bring a box. Get your family, business, church, school, team or organization involved. Every donation gets us one step closer to a full bus and more food into the hands of families who need it this holiday season.The bus will be ready. The mission is set. Now we need our community to help us load it.A special thank you to Mountain Home Public Schools for providing the bus and helping us make Operation: Busload possible.